Friday, 5 April 2013

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//PATTERNITY - PATTERN POWER - SUPERSTRIPE//

So last night, I got to go to the launch of Patternity's 'Pattern Power - Superstripe' exhibition, which was held just below the office in the Londonewcastle project space. What had previously been a giant white washed warehouse looking space, was transformed into a clean cut, beautifully created, amazing gallery.

Greeted by a classical pianist at the entrance, the black classical grand provided a contrast between the white walls and the East London setting.

Walking round the corner the space opens up and covering the walls are stripes, stripes and more stripes. Artwork, typography, textiles, photography of objects people and animals... ANYTHING that you can see stripes in but beautifully edited to show only key pieces of work that make you stop and take notice.
Although there is the odd pop of colour the main theme appears as black and white and this was carried through right down to the bar serving guiness, white wine and baileys... and i've gotta say after a long day at work free baileys went down a treat.

Planters hung from the ceiling in the shop, a giant stripey set of table and chairs were sat on a platform, a photobooth in the corner...which was obviously used - photos to come... and finally my favourite piece, a rad short film projected up on one of the walls (which you can see in the last image).
The whole thing was stunning and beautifully pulled off and just shows all the hard work the Patternity girls have been putting into it, really paid off.

Rammed with creatives of every type, socialites, models, fashion editors, tv personalities and pattern enthusiasts - obviously, the night was such a success and the exhibition is definitely a must see if you're in the area!

The show's open to the public from tomorrow and runs until Sunday 21st April so get yourself along and you can check out the website for more information - www.patternity.co.uk

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